The project explores how to make sustainable living easier for people in China, where awareness of sustainable living is severely lacking in most of the population, and how it can be integrated into the local cultural context. Focusing on groups of people who are aware of environmental issues but do not practice these behaviours due to various problems, the project explores the complexity and malleability of the interplay between human awareness and behaviour. It explores the complexity and plasticity of the interplay between human consciousness and behaviour, which is influenced by the individual’s background and external environment, as well as by his or her self-awareness of the relationship he or she has with the planet. As social creatures, we are always mindful of our social role, but often forget our “ecological role” in the whole ecosystem. Through research and interviews, I have rethought the relationship between consciousness and behaviour, and gained a deeper understanding of “Chinese people”.
For Chinese, what do they care more about in their daily food, clothing, housing and transportation choices? And what is the impact that family life brings to them? Lifestyle is more of an infiltration of environment, culture and family heritage. Lifestyle cannot be imposed, it needs people’s heartfelt recognition and self-choice, and the premise of recognition is neither indoctrination nor moral kidnapping, but the need to let people actually feel the “good” of it. A thousand readers have a thousand Hamlet’s. A thousand people have a thousand kinds of Hamlet. A thousand people have a thousand kinds of lives, which can be a thousand different kinds of sustainable, but each one is the choice of people’s free will, and each one can make people still be comfortable and happy to be themselves.