Video Presentation: Coffee Vibe

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neighborhood "barrier"

I applied the neighbourhood“barrier” idea and design the information for front glass window in Cafetagoo. In this way, the guests passing by can accept the information, besides this is a promotion to the shop

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Blueprint(1/2)

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Blueprint(2/2)

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To relieve people’s inner anxiety and improve their mental health, the strategy of the cafe can start from convey positive perspective to foundation customers and the fan group from social media. To let them know that the cafe cares about their inner feelings so that people can establish trust with the cafe.

How might we Set up the in-store event or information design to show concern for community residents?
So that residents can consciously reflect on the pressure, then the customer trust the value of cafe brings