Future Ethical fashion consumption
As we all know, the over-produce and over-consumption in the fashion industry has a huge impact on the living environment.The problem with the current consumer society is that consumer attitudes, values and environmental awareness do not play an important role in determining environmental consumer behavior.Most consumers still prioritize individualism even though they are aware of the serious impact clothing has on society. It is difficult for consumers to build relevant empathy.The recycled behavior can not give them a long-term connection or feedback which is beneficial to them, which leads to a low correlation between attitudes and actual actions.
"How to make consumers change the perception and build empathy for fashion consumption in the nearly future to achieve a long-term sustainability? " This project aims to make more people engaged in the later process of recycling through the design tools and also propose the future vision of the new future ethical fashion consumption mode.