Hangzhou: the hub of Chinese e-commerce
The site I chose is the center of Hangzhou in China, because Hangzhou is the hub of Chinese e-commerce, Lakeside Street located in the most prosperous business, tourism and leisure area of Hangzhou. Generally, it is the gathering place of many chain stores. For the brand, I chose Yeation, which is an online shopping platform owned by Chinese Internet technology company NetEase mainly for household supplies, its also the pioneer of online brand materialization. Last year, it opened the first offline store of the region in Shanghai, but it is still a design in traditional social scenes, if it wants to lead the future trend of retail, the physical store must adapt to the wave of new technology and make changes.