Next event:
ERINN SAVAGE – Performance
Tomorrow 15:00 GMT

A workbook and visual aid employed in interviews

Interviews with residents were carried out with a workbook-type engagement tool to help them self-reflect their waste disposal routine. Design for Intent toolkit (Dan Lockton, 2010) was also employed to see which environmental/cognitive factor can affect their change.

FIGURING OUT TARGET BEHAVIOURS

Through the workbook, found that the environmental crisis story sounds too broad for residents so they needed some closer story to encourage their intrinsic drive. Also, they needed easier environmental setting for better recycling.

Deeper story between residents and refuse collectors

Through further in-depth interviews, found that the lack of interaction was making a vicious cycle. Yet opportunities were discovered - some residents cared about workers' working condition and refuse collectors were encouraged by them. Also, they needed a platform where residents can ask some questions to refuse collectors and refuse collectors help the general public do better recycling.

Storyboard of the service

The empathy-derived recycling model consists of three pillars: 1) Environmental setting (easy-sorting-out bags), 1) Caring & responsibility (an introduction card of refuse collectors with their essential messages to residents and an ID card for residents' self-check) and 3) Recycling practice (deposit return scheme), to achieve change most effectively.

Empathy-derived recycling model:

Improving residents' waste disposal behaviour