Don't Forget There's More
A countries development and welfare are being evaluated
with only one indicator - the Gross Domestic Product
(GDP). The only way for a company to be successful and
rewarded is following one goal - Profit.
The purpose of the economy to serve people‘s welfare is
being overshadowed by growth. The chase after this has
in fact helped society to overcome many challenges but it
has also resulted in the climate crisis, the largest gap between
rich and poor that ever existed, and other impasses;
and is now more than obsolete. Redefining success
and specifying indicators that reflect the real welfare of
our system is crucial for shifting the economy away from
the chase that fuels the climate crisis and is not serving
a long-term vision.
That requires zooming out, turning around, and internalising
that, where now is only one way, there lie
many other and better possibilities.
“Don’t Forget, There’s More”
aims to create a sense of these turnarounds,
using metaphors in order to help the growth of
attachment towards the greatness of change and