Jinqiao Qin

According to the data from CIPA, the global camera sales drops 87% from 2010 to 2019. With the huge improvement of smartphone camera sensor. The traditional camera market has been compressed a lot. The main reason is that the portability, usability and travel experience of smartphones are much better than DSLRs and mirrorless cameras. However, the image quality of traditional cameras still has an absolute advantage over smart phones. Some travel photography enthusiasts and photographers must carry heavy equipment to shoot in order to pursue the ultimate image quality when traveling which greatly reduces their travel experience. Besides, the camera is difficult to access while the user is moving. In addition, the structure of DSLRs and mirrorless cameras lacking ergonomic design in some aspect. For instance, insufficient adaptability for different shooting positions, the selfie holding experience are not considered. The last but not least, in order to get clear images in low light conditions, travel photographers usually use a tripod to stabilize the camera body, but the tripod is inconvenient to carry and setup. This product is designed to improve the travel experience and better ergonomic design of traditional cameras. To let travel photography enthusiasts and photographers use the camera more conveniently during journey. The portability and usability of the camera are enhanced through redesigning of the camera’s shape, structure and holding gesture. The solution is designing the camera body as a cylindrical shape so that users can put the camera in the side pocket of the backpack and use a rotatable quick-release grip to achieve multi-angle shooting capability. The grip can be easily setup as a tripod as well.