Using Behavioural Science
Based on research, observations and further analysing these behaviours with psychologists, I created a diagram to visually see the behaviours and motivators I experimented with through my design.
INSIGHT STATEMENTS from Residents :
People had a greater level of trust towards others when they were introduced by someone from their cultural, religious or other friend circles.
SENSE OF OWNERSHIP:
One of the things people strongly feel about their immediate environment is the lack of input, knowledge and agency they have towards the space resulting in a lack of empathy.
IMPORTANCE OF SPACE:
When asked about experiences in White City back in the day, people’s stories aligned with interactive spaces more than people. Environmental structures seemed to be more vivid showing the importance between space and people.